Gaining insight about your Facebook fans

Facebook Keyboard

In a past column I discussed the benefits of merging your personal Facebook page with your business Facebook page making it easy to manage just one account. An awesome but sometimes overlooked feature of Facebook business pages is the ability to view how fans and visitors are interacting with your page. Insights are Facebook statistics displaying … [Read more...]

Killer content drives higher traffic

Search Engine

When referring to Search Engine Optimization (SEO), the iconic phrase “Content is King” (born from a paper written by Bill Gates) seems to ring true, but there’s more involved in optimization than simply adding content to your site in order to boost your website Search Engine Rank. Search engines aren’t just seeking websites stuffed full of … [Read more...]

Facebook profile or page, what’s best for your business?

Facebook_like_thumb

When the first wave of popularity for conducting business on Facebook swept through, many people rushed to set up pages for their businesses. These pages required a user profile to manage them, resulting in many businesses ending up with both profile and business pages. If you’re running your business on a Facebook profile page, or on both … [Read more...]