Gaining insight about your Facebook fans

Facebook Keyboard

In a past column I discussed the benefits of merging your personal Facebook page with your business Facebook page making it easy to manage just one account. An awesome but sometimes overlooked feature of Facebook business pages is the ability to view how fans and visitors are interacting with your page. Insights are Facebook statistics displaying things such as; how many people your post reached; how much and what … [Read more...]

Killer content drives higher traffic

Search Engine

When referring to Search Engine Optimization (SEO), the iconic phrase “Content is King” (born from a paper written by Bill Gates) seems to ring true, but there’s more involved in optimization than simply adding content to your site in order to boost your website Search Engine Rank. Search engines aren’t just seeking websites stuffed full of keywords, they’re looking for a combination of a keyword or phrase used in … [Read more...]

Facebook profile or page, what’s best for your business?

Facebook_like_thumb

When the first wave of popularity for conducting business on Facebook swept through, many people rushed to set up pages for their businesses. These pages required a user profile to manage them, resulting in many businesses ending up with both profile and business pages. If you’re running your business on a Facebook profile page, or on both profile and business pages, you may want to reconsider. Although largely … [Read more...]

IMAP or POP, which email type best suits your needs?

worldwide-broadband-internet

Email accounts come in all different types and sizes, but two common types are POP and IMAP. Technically speaking, these account types require you to specify an incoming and outgoing mail server but require different port settings. For most, the technical side is not of importance, as this information is only required once for set-up on each computer or mobile device you’re sending and receiving mail on. The … [Read more...]

Photos include more than just memories

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Keeping up with privacy settings is a daunting task that many don’t bother to attempt. In a world where everyone’s connected somehow, and with lackadaisical privacy standards, we’re also all traceable – a reality that has implications for individuals’ safety. Each picture taken with a smart phone has location information embedded in its data file, unless the location services that are enabled by default have been … [Read more...]