As the 2014 winter season came to an end, Sun Peaks Resort announced new developments in hopes of advancing in the tourism and ski resort industries.
Plans to add over 500 acres of skiable terrain on West Mt. Morrisey and current backcountry powder area, Gil’s, will make Sun Peaks the second largest resort for skiable terrain in Canada.
Darcy Alexander, vice president and general manager of Sun Peaks Resort Corporation (SPRC), says they’ve been planning for the additions to the Gil’s all winter.
“This year we hired a new team of avalanche staff, we set a new avalanche program in place and we developed all our protocols and programs for our avalanche monitoring,” Alexander says of the corporation’s preparations for the new terrain. “We’ve got a new building at Top of the World and we have three new staff on a full-time basis.”
The majority of the new terrain can be reached by current chairlifts, so there are no new lifts being installed this summer, but looking ahead some changes and additions will be made.
Christopher Nicolson, president of Tourism Sun Peaks, explains the practical effect this new terrain will have on the promotion of the hill.
“Just having the moniker of second biggest in Canada, that’s powerful and that’s strong. In international or domestic markets that’s a huge benefit for our sales teams to drive more sales here,” he says.
Also announced, the Delta Hotel brand has not renewed their contract with the current owner of Sun Peaks’ flagship hotel. Instead, a subsidiary of Nippon Cable (owner of SPRC), Sun Peaks Hotel Corporation (SPHC) will take over the management of the property. As of May 1, 2014 the hotel will be called the Sun Peaks Grand Hotel and Conference Centre.
In the wake of the announcement, renovations have already begun in an effort to bring the property back up to its original luster.
“Basically, we’re focusing right now on the immediate critical touch points for guests, so the things that our guests will see immediately and come into contact with,” explains Mike Kohari, general manager of the Sun Peaks Grand. “Everything from public area furniture will be changed, restaurant chairs, the elevators will be refurbished, the stone floor in the lobby, the carpet in the ballroom area, carpet on the guest floors, our pool area which is a big amenity for this hotel. All those things that really make the hotel special.”
Kohari also explained that the loss of the Delta Privilege loyalty program won’t be ignored as the Grand has plans to implement a loyalty program, whether it be a resort focused program or whether they approach other hotels for reciprocal rates.
SPRC and SPHC will move forward together, focusing on a joint vision of improvement for Sun Peaks as a destination resort.
Click here for more information on both announcements.