Summer is upon us and with it comes farmers’ market season. The Sun Peaks and Region Farmers’ Market has been offering local produce, clothing and crafts for seven years to an enthusiastic local community and its international visitors.
“I think it’s a great market, it has such a variety of people coming through from all over. Also, we’ve noticed it’s been growing every year and we get more and more repeat customers every year,” says Sandra O’Neill, owner operator of Riversong Agriharmonics and a local Heffley Creek vendor who has been showcasing her natural health and beauty products with the farmers’ market since its beginning.
In an attempt to facilitate more growth for the farmers’ market, Tourism Sun Peaks (TSP) introduced live music on the upper plaza stage hoping to attract new patrons by creating an enticing atmosphere. This year TSP’s Meghan Kolodka, manager of the farmers’ market, has begun a social media and advertising initiative to get the word out about the farmers’ market.
“I’d like to get the community more involved and to see how important it is to support local farmers and artisans, it makes such a huge difference,” explains Kolodka. “Using social media is the best way to reach target groups of people and we’re looking to get bigger and better so we thought it was a good place to start.”
So far the initiative is showing promising results with the Facebook page seeing 117 likes at the time of print.
“I think that what (Kolodka) is doing is great. (The social media initiative) will get the vendors and the market out there to more people and hopefully will translate into more business and more sales for everybody,” says O’Neill.
The market has significantly grown since 2012 where they had an average of 14 vendors in comparison to the 25 vendors that are signed up for this summer, with more showing interest. This summer there will be new crafters and produce vendors along with Sandra Sponaugle’s Sandi’s Biscottis and more. Sponaugle plans on showcasing her biscotti along with her award-winning Kamloops Milo Bar and some handmade crafts, jewelry, and pottery made by her sister, Louise.
“I’ve been to the market quite a few times and I like it. It’s a great venue and I love the social aspect,” says Sponaugle. “I’m looking forward to coming up.”
Kolodka also mentioned that they will be approaching local breweries and wineries if they get the go-ahead from the BC Liquor Control and Licensing Branch.
“We’re excited to see everyone out again and supporting us as much as they can, enjoying the vendors company and enjoying each other’s company,” says Kolodka. “It’s so important to know where your vegetables come from and it’s nice to be able to chat to the farmers and crafters directly.”
Sun Peaks and Region Farmers’ Market is in the village stroll every Sunday beginning June 29.
For more information on the Farmers’ Market head to Sun Peaks Resort’s website.