When referring to Search Engine Optimization (SEO), the iconic phrase “Content is King” (born from a paper written by Bill Gates) seems to ring true, but there’s more involved in optimization than simply adding content to your site in order to boost your website Search Engine Rank.
Search engines aren’t just seeking websites stuffed full of keywords, they’re looking for a combination of a keyword or phrase used in several places on each individual website page. Three of the most important locations where your keyword or phrase should be appear are; the title of the page, the description of the page and most importantly, the words should be used several times throughout the webpage’s content.
The writing on the page, rather than in the words placed in the background code that runs the page, are more important to search engines. This doesn’t mean page rank is based simply on keywords stuffed into a page of content that makes no sense. Search engines use social data to check how valuable the information is when formulating where your website listing shows up on a page of search engine results.
All traffic that flows to your website counts in the search engine algorithm, which is why it’s important to make your website content count.
Content that’s shared via social media, whether it be a link to your website generated by a Tweet, a Google+ or Facebook post, or even your LinkedIn status update, all count toward your page ranking.
Writing killer content requires some care and attention. To encourage others to share your website content, it needs to contain information that’s valuable to the website search, not just written to get hits on your site. Keeping a user on your site is far more important than just getting them there. There’s no point in having someone arrive at your store only to find out you don’t offer what they came for, even though that’s how it was advertised. So, it’s important to concentrate on words and phrases that are relevant to your target audience.
The objective of a hit to your website from a search engine result is to engage the visitors enough to have them stay on your site and browse around, rather than arrive and leave seconds later.
If you’re not the best writer, or simply don’t have time to be writing blog posts that will assist in increasing your website ranking, then consider using a professional. Content writing is one part of the SEO algorithm that is worth paying attention to, but if it’s not done correctly it could do more harm than good to your search results.
Focus on what keywords will attract the most relevant traffic to your site and you’ll be one step closer to having killer content that will see an increase in your website traffic.