When Greg Sissons lived in New Zealand he worked in film doing stunts and effects where he earned himself the nickname Freefall. He had no idea the name would go on to become the trademark for a business relating to his first passion, skiing.
Working as a ski instructor and ski coach for youth teams, his desire to ski eventually brought him to North America. In the summer of 2015, Sissons and his family, wife Karen Fahey and son Charlie, moved to Sun Peaks and jumped head first into their community and their new home.
“We moved here just because it’s a beautiful place,” Sissons said. “We could’ve gone anywhere but we came here because we love it, it has a great vibe.”
After enjoying their first winter living in Canada, Sissons and Fahey, along with local ski instructor and coach Jamie Jack, decided to open a new ski store to serve locals and tourists. The name is a reference to Sissons past life in the movies.
“The resort is growing and we felt that there was an opportunity for another store,” Jack said, adding all three partners thought the market was ready.
Jack has been heavily involved in the ski industry for years and has worked as a Level 4 ski instructor, race coach, ski tester, Canadian Ski Instructor Alliance course conductor and more since moving to Canada from Scotland 13 years ago.
The partners’ combined experiences have given them knowledge and a technical understanding of skiing that they now plan to apply to their store by selecting equipment, fitting boots and tuning gear for guests.
“We want to spend a lot of time making sure the end product of our guests’ is good,” said Jack.
Starting only in May of this year has meant a tight timeline for opening the shop.
The store has steadily filled with new equipment from brands like Fischer, Colmar, Strafe, Coalition Snow, and Uvex.
Jack and Sissons agreed the store will have something for a wide variety of ages and needs.
When the store officially opens in November it will offer alignment, foot beds, custom fit boots, fill form injections liners and ski tuning.
All three were excited to have a fresh ski shop in the village and put their own personal touches on it.
“We’ve both got the same passion,” said Sissons. “We are really passionate and driven about watching Sun Peaks grow.”
“We are looking forward to working alongside some fantastic ski shops,” Jack said. “Building on our experience to make a unique experience for our guests.”
Freefall will be open in the Fireside Lodge from 8 a.m. to 8 p.m., seven days a week beginning Nov. 4.