Summer numbers continue to rise

Aerial view of Sun Peaks in summer - File Photo
Aerial view of Sun Peaks in summer – File Photo

As the nights become cooler and the days become shorter, Sun Peaks is looking back on a successful summer. The community has seen double digit growth in visitor numbers every month so far this season, breaking previous records.

Arlene Schieven, president of Tourism Sun Peaks, said despite less-than-ideal weather at the beginning of the season numbers remained high.

“It has been a great summer for us, a record breaking summer,” Schieven said.
Room bookings were ahead by 15 per cent in June, by 22 per cent in July and at time of press Schieven said August was on track to be well ahead of last year, and had already surpassed 2015 bookings.

Large bus tour groups have helped to increase room bookings. Schieven also credited Sun Peaks’ strong summer event offerings such as concerts and competitions with encouraging visitors and increasing room bookings throughout the resort.

Schieven said reservations have been consistent and strong at Sun Peaks and as well across the rest of B.C.

The number of overnight international visitors to B.C. surpassed the two million mark for the first six months of 2016. According to Statistics Canada, 2,307,624 visitors came to B.C. from January to June, a 12.4 per cent increase (254,935 additional visitors) over the same period last year.

The strong summer follows a trend of high visitor numbers and growth. The 2015-16 ski season was the best Sun Peaks had ever experienced, beating records set in the 2007-08 season. Many records were broken including the number of skier visits which passed 350,000 people for the first time and resort occupancy numbers which were also the highest they had ever been.

The last day for summer chairlift operations is Sept. 5, however there are three weekend events throughout the month including The North Face Dirty Feet Mountain 50km & Relay, the BC Enduro Series Finale and the Reebok Spartan Beast, Ultra Beast &
Sprint Races.