Sun Peaks Resort making waves in the ski resort industry

NewbrandingWith big plans of expanding terrain and a new face for its flagship hotel, Sun Peaks Resort (SPR) is branding itself to move forward with its development master plan and stake claim as the resort with the second largest skiable terrain in Canada.

On the heels of an ending management contract, the Delta Sun Peaks Resort hotel will become Sun Peaks Grand Hotel and Conference Centre on May 1, 2014. Nippon Cable will still own the hotel but management will shift from Delta Hotels.

“There is no change in ownership and we’re delighted that the same team of people who’ve made the hotel what it is today will remain with us,” says Darcy Alexander, vice president and general manager of SPR. “Their experience and expertise will be invaluable in taking the hotel forward as a key component of the overall development plans for SPR.”

The resort is also reporting big news when it comes to mountain operations. This summer they will cut new runs, expanding the skiable terrain to over 4,200 acres — the same as Lake Louise Mountain Resort and second largest in Canada.

Tourism Sun Peaks (TSP) views the news as yet another building block for the community to grow and become more internationally recognized.

“TSP is tasked with promoting Sun Peaks to the world,” explains Christopher Nicolson, president of TSP. “Allowing our teams to go into the marketplace selling the second largest ski area in Canada and a village that has one of the leading properties in the Canadian ski industry is very powerful. This is great news for our entire community.”

Visit Sun Peaks Resorts website for more information on the announcement.