Tourism B.C. launches 2012-13 ski marketing campaign

Powder skiing

As part of the North America ski campaign launch, Minister of Jobs, Tourism and Skills Training and Minister Responsible for Labour Pat Bell competed against Olympic Gold Medallist Ashleigh McIvor in a virtual ski race down a B.C. slope. The race, a motion-sensored video game, took place in a portable, glass-walled truck in downtown Toronto. … [Read more...]