Bikinis for Breast Cancer is a fundraising and awareness campaign that’s sure to be noticed.
Conceived by event planner Karen Guido in 2009, this concept is a creative way to engage women in fundraising for breast cancer.
Participants raise money and collect pledges prior to the event. Then, on event day, the women (and occasionally men, too) ski or snowboard down an easy run in bikini tops and ski pants in a parade formation.
“It’s intended to be a fun way to get people out there for a good cause,” says Guido. “It doesn’t take very long but it’s lots of fun for everyone, and usually the guests that are visiting (the resort) are really supportive of it, and watch and make donations that day too.”
This is the first year Sun Peaks will hold the event. It’s run annually at Lake Louise, Alta. and, for the past two years, in New Zealand (where funds raised support the New Zealand Breast Cancer Foundation).
At the Lake Louise event last year Bikinis for Breast Cancer raised $38,000 for the Canadian Breast Cancer Foundation, contributing to the $90,000 the event has raised since it was launched.
“It’s a good cause, and we’ve been pretty successful,” continues Guido. “We’re pretty happy with that; (and it’s) blown me away how supportive everybody is. We get great support from our sponsors.”
In addition to the bikini descent down the mountain, the event will include a “Pink Party Pit” area in the village base which will showcase the event’s sponsors and be a hub for participants, donors and anyone curious about the cause. An after event is expected to take place at a local restaurant as well.
Bikinis for Breast Cancer will take place on Saturday, March 30, but the work starts before that. Participants must raise a minimum of $150 in pledges for the Canadian Breast Cancer Foundation.
For more on the DCBE visit: sunpeaksne.ws/B4BCsp