February brings steady accommodation rise

VillageWhile snow quality across western Canada was poor this season, Sun Peaks continued to stand out, with accommodation providers recording a busier than normal February period.

Christopher Nicolson, president of Tourism Sun Peaks (TSP) said while many local residents may not be pleased with this seasons snowfall, the reality is that Sun Peaks fared “exceptionally well” in a difficult season.

Nicolson said the consistent snow quality in Interior B.C. meant Sun Peaks had been successful in attracting many first time visitors.

“Many people who may have otherwise skied in Whistler or in North Vancouver are coming to Sun Peaks,” Nicolson said.

“Contrary to expectations, we’ve had around a three to five per cent increase in visitors through February.”

Nicolson said feedback from guests was also very positive.

“While we may not have deep powder, we do have consistently great coverage, sunshine and skiing from top to bottom. Guests are really happy.”

Nicolson gave top marks to Sun Peaks Resort’s grooming department: “We owe a lot of thanks to them. They’re very talented.”

Nicolson also said there was anecdotal evidence that business was going strong around the village.

“It’s tough to quantify, and the experience will vary from business to business, but we’re hearing good things from restaurants and retail stores. It’s just one month out of 12 though. We have a lot of places to go.”

While TSP did not yet have final figures for March, Nicolson said the month was traditionally quieter, and was tracking comparably to last year.