Picture a bluebird day, fresh powder and a crowd-free run. It’s the kind of ski day most of us dream of, one that gives you a high you chase for years.
What if you could share that with someone who has never experienced it to entice them to come ski or board in British Columbia? With Destination BC’s newly launched virtual reality video, you can experience a perfect ski day from anywhere in the world.
Launched in July, the video follows two skiers on a beautiful day at Whistler-Blackcomb exploring huge open runs, flying past trees and riding the gondola.
“It was a great opportunity,” said Maya Lange, vice president of global marketing at Destination BC. “A bluebird day, great weather, our two skiers, everything just aligned perfectly.”
The video was shot in April to use at various ski trade shows internationally to encourage tourism at B.C. ski resorts.
Destination BC was one of the first to use virtual reality technology to drive tourism with a video launched in 2014.
“We wanted to capitalize early on in the trend,” Lange said of the first video.
The first attempt in 2014 was beautiful, but was costly and had a lengthy creation process. In contrast, the most recent video was shot over a short, one month period by Wondr, a virtual reality production company in Vancouver, and was significantly less expensive.
Throughout the summer Destination BC shot various other videos highlighting different areas and activities that B.C. offers to be released in coming months.
Lange said the response to the video has been overwhelmingly positive.
“It’s a very visceral experience, the overall response has been very positive as it’s a very unique experience.”
While the best way to experience the video comes with the use of virtual reality goggles, it can also be viewed and interacted with on YouTube. A behind the scenes video can also be viewed here.
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