A portion of the $470,000 grant received through the Province’s Resort Municipality Initiative (RMI) will be managed by Tourism Sun Peaks (TSP) to stage and market two new summer concerts. TSP estimates the events will attract 3,000 to 4,000 visitors to the resort.
“The opportunity that the municipality has presented is new dollars that would be able to secure larger name acts and introduces Sun Peaks to a whole new market of people,” says Christopher Nicolson, president of TSP.
Mayor Al Raine explains that the RMI funding is a critical investment in marketing the resort in the off-season.
“We want this funding to enhance the slower season,” he says. “I think we all know that as a community we can’t grow significantly until we get at least the summer months working better than they do today.”
The first concert will take place in June, a second in September.
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