New horizons for historic speed skiing event

 | November 2, 2012

The newly formed Sun Peaks Speed Skiing Club (SPSSC) has been hard at work this off season getting ready for a busy winter ahead. Now a registered non-profit society under the BC Society Act, the SPSSC is set to take over the FIS Speed Ski World Cup event, taking place this season February 28 to March 3, from Sun Peaks based event organizer Peaks Media Inc.

It was time for a change in the organizational structure said Adam Earle, chairman of SPSSC.

“Like many long running events, change is inevitable and for our group that change came last year with loss of our title sponsor and eventual cancellation of the event for the first time in almost 20 years. The days of corporate sponsorship have changed and we felt the event was better served going forward under a non-profit club model,” said Earle. “Forming the SPSSC has already allowed us access to funding streams like the Firefighters Charity Gala that were never available to us in the past. That bodes well for the future of the event.”

The mandate of the SPSSC is to organize, host and fund the annual FIS Speed Ski World Cup event at Sun Peaks and to assist and develop young speed ski racers in the community. The SPSSC is a membership-based club with racing, non-racing, supporter and corporate memberships available. The club is also actively seeking title and presenting sponsors for the 2013 FIS Speed Ski World Cup event and planning future fund raising initiatives.

“While the Velocity Challenge name has changed to the FIS Speed Ski World Cup and we now are a registered society, the reality is nothing has really changed,” said Earle. “The same great group of people that have made this one of kind event a success over the last two decades are still on board, so the names have changed but the faces remain the same.”