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Rockin’ in the Peaks hits all the right notes

Sun Peaks kicks off summer with live music, mountain views and a packed crowd at the Sun Peaks Centre Stage.
Rock band, 54-40, performing at Rockin’ in the Peaks. Photo via Instagram/5440official

Tourism Sun Peaks (TSP) marked a milestone in its summer programming with a dynamic concert weekend at Sun Peaks Centre Stage. The event blended music, community and mountain charm, offering an unforgettable alpine evening filled with sound, celebration and connection.

As the sun dipped behind the mountains and the stage lights bathed the crowd in colour, guests gathered at the new venue for what felt like more than just a show. For many, it was a celebration of music and place coming together in perfect harmony.

“We hit our ticket goal which is always nice,” executive director of TSP, Naomi Kerchinsky said. “The energy in the room was incredible. Everyone had a really good time.”

The sold-out show attracted a lively audience and transformed the village stroll into a buzzing hub of energy. The success of the event suggested the centre stage has quickly become a meaningful part of the Sun Peaks summer experience.

While the concert flowed effortlessly for guests, the preparation behind the scenes required dedication and detailed planning.

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“This is still a relatively new venue and a new event model for us,” Kerchinsky said. “A lot of our effort goes into coordinating logistics—getting vendors, security operations and hospitality aligned. Once the music started it all clicked. It felt like a well oiled machine.”

The team focused not only on the technical details but also on creating an environment that would feel both professional and welcoming.

Saturday night’s headliner 54-40 performed with enthusiasm to the unique setting and engaged audience.

Hospitality played a central role in creating that atmosphere. On Friday evening the performers were treated to a private dinner at Mantles Restaurant & Lounge.

“Hospitality is a priority for us,”Kerchinsky said. “If the artists feel valued, they’ll deliver better performances and they’ll talk about Sun Peaks as a place they want to come back to.”

A village-wide win

Guests were not just impressed by the music. The layout of Sun Peaks Resort allowed visitors to enjoy a full evening without needing to leave the village core.

“One of the biggest compliments we received came from someone who said their favourite part was that they could walk to the concert and be back in their hotel within minutes,” Kerchinsky said. “That’s something really special we offer here. It’s intimate, convenient and feels like home.”

Businesses throughout the village also benefited from the event traffic. Restaurants and patios were busy with pre-show diners and post-concert nightcaps, making it a win for the entire community.

Looking ahead to Endless Summer

With the success of the Centre Stage concert, momentum is now building for the Endless Summer Festival taking place Aug. 8 to 10. The festival will feature more than 20 DJs and a high-energy lineup for fans of classic dance music.

“It’s really focused on that 35 and older crowd who love the nostalgia of 90s and early 2000s house music,” Kerchinsky said. “We’ll have big ticketed shows Friday and Saturday night and a free outdoor DJ set on Sunday afternoon at the Centre Plaza.”

Another major event on the horizon is Alpenglow, a celebration of art and sound featuring the internationally acclaimed flamenco guitarist Jesse Cook.

“It’s about creating experiences that people want to come back for,” Kerchinsky said. “We’re building something special here, something that blends music, nature and community in a way you won’t find anywhere else.”

From stunning views to stunning sound, Sun Peaks’ Centre Stage is not just a venue. It is the heartbeat of a new summer tradition.

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