This year’s Toonie Day was one for the record books. With over $8,500 raised, approximately 3,500 pounds of donated food and a visitor turnout of over 4,600 skiers, it was the most successful Toonie Day in the event’s history, which began in 1999.
“This was our biggest (Toonie Day) ever,” said Aidan Kelly, director of sales and marketing for Sun Peaks Resort LLP (SPR).
“The mountain was very pleased to see the turnout this year for Toonie Day—the fantastic early season snow conditions definitely helped bring many folks up for a fun day on the trails,” said Kelly.
The mountain was so busy that parking was a bit of a challenge.
“With the focus being on our local market for Toonie Day, parking was a bit of an adventure throughout the resort. We had a much higher percentage of day skier traffic than we would normally see,” he said.
Traditionally held the first Monday in December, guests were able to purchase a lift ticket for only two dollars and a non-perishable food item with all proceeds and food items donated to the Kamloops Food Bank.
“It‘s an event that supports a critical charity within the community yet encourages people to come up to Sun Peaks and experience our winter playground,” said Christopher Nicolson, president of Tourism Sun Peaks.
Wes Graham, operations manager for the Kamloops Food Bank, said he was overwhelmed with the amount food and money raised.
“It was the most amount of food and the most amount of money that they donated for the winter Toonie Day. It was amazing unloading the trailer that (SPR) brought. We were concerned about the weight. They had to put some of the food in the back of the truck. It was fantastic!” he said.
“We would like to thank everyone that supported Toonie Day and thank you to all the organizers,” he said.
Sun Peaks also hosts a Toonie Day in the summer in support of the local food bank. To make an online donation visit www.kamloopsfoodbank.org.