Arts & Entertainment

Music Diva moves on

 | May 7, 2013

rikki snowboarding The expression “all good things must come to an end” is apt as SPIN has to announce that freelancer, environmental writer and music diva, Rikki MacCuish, will no longer be writing regularly for the newsmagazine.

MacCuish moved to Sun Peaks in 2007 and began writing for SPIN shortly thereafter. Over the years she’s interviewed some big names and cites some of her most memorable interviews as with folk artist Cat Jahnke, David Gogo and Sun Peaks’ own Bangers and Mash.

Her new gig is with Sierra Club BC, an environmental non-profit organization dedicated to protecting B.C.’s wildland and wildlife. Despite being a little different to SPIN, she said that after working in the tourism industry, writing was the catalyst for a change in direction.

“(Writing) kind of got me on the path of thinking it’s what I want to do for the rest of my life . . . so I applied for my communications degree with Royal Roads University,” she said.

While studying at university she became interested in environmental communications which led MacCuish to her new job as multimedia communications specialist with Sierra Club BC. She said that living in scenic places like Sun Peaks, Revelstoke, Tofino and Victoria, fuelled this passion.

“You’re there because of the environment; there would be no snowboarding without snow. And that really got me interested in environmental issues and what we’re doing to protect and conserve these places that are so beautiful and lending themselves to recreation,” says MacCuish.

At Sierra Club BC she hopes to make a positive impact on the way people view the environment.

“We’re getting people to think differently about the environment — that it actually matters,” explained MacCuish. “It’s connecting with people on a personal level and trying to get them to care about (the environment).”

Two subjects away from completing her communications degree, in her spare time MacCuish is snowboarding, mountain biking and is on the board of the South Island Mountain Bike Society.

But MacCuish said her freelance writing isn’t over yet.

“I do intend to get a personal blog going again, probably once I’m done school and I have time to focus on something like that. I’ll probably pick up freelance writing again.”