Tourism Sun Peaks president resigns

MOVING ON TO CANADA WEST SKI AREA ASSOCIATION

Canada West Ski Areas Association (CWSAA) announced today Christopher Nicolson, current president of Tourism Sun Peaks (TSP), will become its new President and CEO. CWSAA is a not-for-profit trade association that represents the ski areas of Western Canada.

“Mr. Nicolson brings with him 30 years of direct ski industry and association experience,” said Steve Paccagnan, chair of the CWSAA Board of Directors, in a March 10 press release. “He has worked at leading North American and European resorts as well as community ski hills, and is highly regarded by the industry. We feel pleased to have secured a CEO with his knowledge of association leadership, integrity, and infectious enthusiasm for our industry.”

In a statement to the TSP Board, Nicolson explained that he has accepted a new position as the next step in the evolution of an already successful career. The new role will allow him to remain very active in the Sun Peaks community on numerous levels. As CEO, Nicolson will represent the ski industry in the areas of government advocacy, safety & risk management, media relations, marketing, and industry conferences.

The TSP board of directors announced they will immediately initiate a national search for candidates to fill the position.

“The Board will truly miss the energetic and always positive direction of Christopher. Christopher has built an incredible team throughout his tenure and leaves the organization in a very strong market position moving forward. The Board would like to wish him well in his new endeavor and looks forward to a continued positive working relationship,” read a statement released on March 9.

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Nicolson will start with CWSAA on April 4 and will officially resign from Tourism Sun Peaks on April 29. Nicolson plans to remain engaged in the day to day activities of Tourism Sun Peaks during the search process and transition period.